More than just for aesthetic purposes, good typography will capture the reader’s attention by making the easy on the eyes. It also highlights essential parts of a presentation and creates harmony within a web page. Companies also use specific fonts as part of their branding.
Here are some tips to make your typography complement your web design:
Simplicity is key
Readability is an essential factor in retaining the audience’s attention. It is pointless to use fancy fonts if readers can’t understand what’s written. Standard fonts can stimulate the mind because they are more familiar. It also improves the website’s professional appeal. Use only a few fonts and be consistent with them to maintain the visual structure of every web page.
Match the fonts properly
It’s safe to use system fonts because they are compatible with all web browsers and they don’t render complex layouts. However, you can mix calligraphy fonts by selecting them in the text tool. Choose from the numerous options available to see which pairs blend. It takes skill to find the perfect match but it will pay off when you do.
You can find calligraphic fonts from websites that offer free downloads. However, to be on the safe side, you must confirm if you can use them without a license. Otherwise, you may get caught for stealing, which can lead to fines or even closure of your website.
The shorter, the better
The characters in one line of texts determine whether or not a reader can absorb the message. Therefore, shorter sentences translate to better readability. Aim for 50-60 characters per row so that the spacing is not too wide or too narrow. Also, you can adjust the optimal length line to fit the width of your layout.
Vertical white space is your friend
Using white space between lines improves the visual appeal and legibility of the text. It provides a pause for readers before seeing the next line. Without achieving optimal spacing, the website will feel cluttered. On the other hand, the right distance between the texts improves a web page’s typography. A web design firm based in Sutton Coldfield can develop mock-ups so that you can see how proper spacing will look like in your revamped website.
Use readable colors
If you use black text on a dark blue background, it is not readable. You must be aware of how your website’s background color affects the content. Subtle colors allow the words to pop out legibly. Likewise, avoid using striking colors because they are harsh to the eyes.
Match the font with the message
Effective typography occurs when you accurately match a font used for the message you want to convey. The synergy provides the right emotion that the reader must feel while reading the text. Formal fonts will not work if you want a web design that exudes a happy mood. It is best to experiment with different fonts to arrive at the perfect design.
Pair the font with the occasion
The occasion you are developing content for influences your font selection. Use princess-like fonts if you are creating typography for a young girl’s birthday party. Meanwhile, use romantic but sophisticated ones for weddings. You can use the event’s theme as a guide to help you find the appropriate font.
There are no unified rules in finding the right font. You can only improve your skills through constant practice, and arriving at the final design will entail several drafts. To speed up the process, seek the help of a web design company based in West Midlands to create the layout you desire. Their experience helps them give life to your typography preferences.
If you’re looking for a modern website design service in Charlotte, get in touch with us today to see how we can help!