Organic search is incredibly important and remains to be an effective way of generating traffic to your blog. As such, it should be a part of your blog marketing endeavor. In most cases, you’ll focus more on website architecture and high-quality content to help rank your blog. But did you know that building an aesthetically designed and highly functional website can be just as important to search engine rankings?
Here’s a list of web design tips that will help your blog rank higher in the Search Engine Result Pages (SERPs) environment:
Put vital content above the fold.
Keeping some of your valuable content above the fold of your blog is important. Some may argue that people do scroll on web pages, and this doesn’t matter. Research, however, showed that while people scroll, they spend 80 percent of their time above the fold. This means that you have to put vital content on top so people will view the most valuable information. Another way to do this is to make use of sliders. However, make sure that a slider is the most important thing you want a user to see when he or she arrives at your blog.
Limit the number of links on a page.
The next thing to consider is to limit the number of links on a page. You can do so by having only a page with less than 100 links, which is what Google recommends. This may not only be for search purposes but for design and user experience as well. If you have more than a hundred, the chances are that Google crawls and looks at your site as a scammer. That might significantly affect your ranking.
Improve your site’s speed.
Improving your website’s speed is paramount. Users who can search faster are said to be a lot happier. In fact, Google found out that slowing down search results will actually reduce the number of searches. Yes, speed isn’t much of an essential signal in the SEO realm. However, problems can accumulate when navigation and loading speed is affected. So there’s no other way than to address the problems on speed.
Utilize small images.
Images and graphics are vital elements in your blog. However, make sure you keep your images small. A large image can slow the page loading speed. It’s also best to save your pictures in JPEG format.
Moreover, it’s best to run content over multiple servers using the Content Delivery Network (CDN). A CDN is a set of servers that cache your web objects like scripts, URLs, text, and graphics. This will help reduce site latency and stress on a single server.
Control and limit your ad space.
While ads are important, make sure to limit them in your blog. If you don’t, they will slow down your load time, which will affect your site’s traffic. In fact, users are annoyed by ads and ‘bounce’ out of sites with too many of them. Regulating your ad space is an important factor in designing your blog for awesome SEO.
Come up with hub pages.
Another important tip is to come up with hub pages. Creating a hub page for your best content is one good way to get your content out of the archives and deliver SEO value to your site. For instance, you can divide content into beginner, novice, and expert advice on a particular topic, and then link to all that content on a single page. This will be more streamlined, yet allow your best content to stand out.
Consider the aesthetics of your web design.
Finally, do not forget the aesthetics of your web design. It’s more appealing to visit a website with an attractive, organized, and fresh interface. When you are testing, test for page views, time on page, and bounce rate. In the end, you need to design your site to attract and keep the users.
Web designing can be quite daunting and tricky for your blog. However, incorporating the proper structure and right designs can do wonders for your blog. These factors have a direct or indirect impact on your blog’s ranking on the search results. While you give utmost importance to content optimization and backlinks for SEO, never disregard the web design of your blog. Consider the tips provided above, and you’ll see how web design can make a difference in your blog.
If you’re looking for a website design company in Charlotte, get in touch with us today to see how we can help!