Whether you are running a small-scale business or a large-scale enterprise, having a well-established online presence can make or mar its success. Now that different industries have transitioned to a digital platform, where potential consumers, followers, customers, and even your competition are navigating through the vast cyberspace, having an online footprint is crucial if you want your business to remain visible amidst the throngs of people surfing the world wide web.
In fact, according to a recent survey, there are over 1.8 billion websites in the world compared to the 860 million estimates in January 2014. Unfortunately, less than 1 million or 0.1% websites account for over 50% of web traffic, which solidifies the importance of standing out and building a high-quality website that will help generate traffic and remain at the top of the ranks of search engines. In that regard, here is how web design companies can help you optimize your website and help increase website traffic and higher conversion rates.
Before digging deeper into the benefits, it’s important to know that a web design company is divided into four separate departments:
- Design Department – A team in charge of the site’s graphics and layouts.
- Development Department – A-team handling the programming of the site.
- Marketing Department – A team that is responsible for optimizing the site’s content as well as incorporating businesses goals or any further analysis needed to improve the overall site to consumers.
- IT Department – A team that handles the webpage’s hosting, which is highly important when driving traffic as the loading speed of pages depends on the site’s hosting.
Benefit #1: Customized Web Design
Many business owners still believe that Youtube tutorials and D-I-Y website templates are enough to launch their site and expect traffic to barge in any minute. After all, there is numerous and free hostings site available online, such as WordPress, that allows anyone to launch their own website. However, using free programs to create simple websites is one of the many pitfalls business owners make as it will be difficult to fully customize the site in a way that completely reflects the nature of your business. From the aesthetic design aspect down to the logical functions, which is why web design companies are there to analyze how to highlight your strengths and improve any weak areas from your website. Not to mention, the IT department will be able to immediately spot any problems and promptly debug it for a smoother experience to users.
Benefit #2: Access to a Wide Range of Resources
Other than producing a unique and customized web design, agencies have access to tools that offer a wide range of add-ons and resources – from static business web pages to a sophisticated e-commerce website. In that regard, searching and requiring these resources on your own can be time-consuming and expensive. But with a web design agency, the package includes one-stop access to all resources at an affordable cost down the road. To expound on these resources, agencies will know the technical know-how regarding web design, as well as offer services such as domain purchases and registration, email configuration, website hosting, IT services, in-depth incorporation of Search Engine Optimization (SEO) for your website, content creators, social media, as well as digital marketing services to help your website gain the traffic it deserves.
If you’re looking for a website design company in Charlotte, get in touch with us today to see how we can help!