The web today is a highly competitive marketplace. Most businesses in the online realm compete to find their online space and to stand out among the rest. This is why companies spend thousands of dollars on digital marketing. Some employ the use of Search Engine Optimization (SEO) and pay-per-click (PPC) strategies. Others try to keep up with digital marketing trends such as email, content and social media marketing, and the use of automation, and Artificial Intelligence (AI). Some may even utilize web designs to the fullest.
On top of all digital marketing trends, a business website is said to be at the forefront. As every business is aware of, a website is the business’ identity and image. It creates brand awareness, promotes products and services, and becomes an avenue for public engagements and financial transactions. However, some business websites become a major turn-off for many reasons. Instead of uplifting the business, it merely hurts the company because of ineffective website design. Here are three major web design disasters that you must avoid by all means:
Slow Loading Speeds
One major turn-off is a slow website. You try to navigate the site from one page to another, but it takes ages to load. It is such an annoyance to wait for so long, particularly if you’re using your mobile phone or even laptop. Chances are people will eventually bounce out of your website.
The thing is people today excessively enjoy the speed and responsiveness of our hyper-connected world. It is also evident that people are busy with lives that they need an answer or a solution at the snap of a finger. This is why clicking on a search result and sitting on a blank loading page for three seconds or more can seem like an eternity. More likely, you’ll leave the page.
In fact, research shows that more than half 53 percent of mobile users will abandon a site that takes longer than three seconds to load. The culprit of a slow website is attributed to heavy texts, images, videos, and web designs that aren’t that necessary. If that’s the case, it’s about time to think about how you utilize space on your website and get a website redesign.
Another major turn off is a cluttered website. Some companies enjoy in loading their websites with information and designs. If you take a peek at this kind of site, the page is loaded with texts, images, and videos scattered all over the place. The layout is quite disorganized, and the white space is covered with an unnecessary background. There are several menus and categories, as well. A cluttered website drives online users away instead of drawing them in.
Digital trends today lean towards a minimalist approach – a web design that’s simple, easy to look at and easy to navigate. Less design means less mistake. White space gives room for breathing and leads the attention to the most important ones on your website. Therefore, digital experts recommend a website redesign for most businesses to ensure they are as effective as possible.
Too Many Pop-ups
Finally, too many pop-ups on a website can distract the viewer. You might have that experience of clicking on a link, only to lead you to a page that you didn’t intend to stumble upon and soon enough, an enormous screen-filling pop-up will appear, which can be absolutely annoying. Chances are you’ll do what it takes to escape out of the page and decide to never return on such site ever again.
Recent studies show that a startling 70 percent of people consider pop-ups downright annoying. Designers and advertisers may have claimed that pop-ups have the possibility of improving the conversion rate. However, most online users, based on experience, would agree that pop-ups are often done badly. Having pop-ups gone wrong doesn’t live up to its role of increasing conversion, instead, it does the exact opposite.
If you’re looking for a website design company in Charlotte, get in touch with us today to see how we can help!