Are you a business owner looking for affordable (FREE) marketing strategies? Well, you are not alone. Tapping the online market is not a walk in the park because of cutthroat competition. However, there are proven ways of shamelessly marketing your business.
Here is a list of proven shameless marketing strategies that your business can employ immediately.
1. Inflammatory Headlines
Studies show that people tend to be attracted to slightly inflammatory headlines. When words like “mistakes”, “dislike”, “hate” or “fix” appear on your headline, people tend to react to it by either commenting or sharing on social media.
It aids in generating numerous Facebook likes, tweets, and LinkedIn shares. An ideal headline should have a well executed inflammatory approach. It should thrill different marketers and messes with their minds. Also, it makes them curious to determine their business flaws.
2. Exaggerated Titles
Similar to inflammatory headlines, an exaggerated title helps in generating traffic. An attempt to include extra information in breaking news could cause one to receive backlash from a client. They consider it to be unfitting content.
However, by magnifying a headline, an individual gets serious attention. The post postulates strong viewpoints which challenge readers to take sides and contribute.
3. Beautiful Animals
Some marketing platforms offer investors an opportunity to add pictures of cute creatures in their emails. Once you subscribe to such options, you regularly get emails with such photos attached at the bottom. It intrigues a visitor to read the emails even though the images aren’t related to a service.
Platforms such as Foursquare have adopted this concept. Some car insurance brands also use this technique to promote their investment. Others apply animal animations consisting conversing creatures such as pigs. They cause a brand to get over a million views.
Besides, a firm can create an animal’s clone and assign it a similar name to that of its product to represent it. Such dummies can feature in various advertising and marketing campaigns. They don’t frequent replacements.
4. Shocking Readers with Numbers
Including numbers in a blog post has been proven to create more clicks than an animal’s picture. However, ideal figures are those which your audience react too slowly. Two-digit numbers are more alluring than single digits.
Using high numbers is a valid tactic. It could earn a website over 30,000 links and views. Moreover, an investor can use them as an eBook to display their comprehension.
5. Cute Kids
Besides using beautiful animals, many businesses have succeeded by using adorable children to market their services. Some include a kid in all their products. It appeals affectionate mothers who are fond of their kids. Also, it makes the rest of the audience to feel comfortable.
However, a brand could offer services that don’t directly relate to children’s photos. Amazingly, they earn over ten million views hence having successful marketing campaigns. It helps them in maintaining their product’s awareness.
Marketing Bulletin conducted a study to find out whether using a beautiful animal or kid would increase an audience’s responsiveness to research. Cute animals increased people’s responses by 42% while cute kids improved their response rates by 88%.the cute photos only raised response rates without affecting the rest of the survey.
If an investor is always up to date with current news, they could market their product with an already existing story. Newsjacking is efficient as it entails using a famous tale that directs guest’s attention to your business.
7. Press Release
If newsjacking is not your tact, you can also approach media personnel in your locality to write a press release marketing your business. You can also request to be featured in one of their programs.
8. Gender Appeal
In the advertising industry, sensuality is a common tactic of capturing people’s attention. For decades, companies have attempted to convince clients that the consumption of their services will level their attitude and confidence to that of a particular celebrity.
Conclusion – Whenever you are determined to attain your business goals, you shouldn’t shun from applying shameless promotion tactics. They offer spectacular results to an investment. Besides, you can create a variety of cheap tactics.